Nine Invisible Objections Your Offer Must Overcome To Make An Irresistible Offer

What really keeps your buyer up at night? The question beyond the question… they never tell anyone, and only rarely admit to themselves. Once you can identify this pain, you’ll be able to solve it for them and make more sales.

This is the final article in the series to show the difference between value and price so you can present your irresistible offer.

The Dangers of Committing Marketing Incest

The Dangers of Committing Marketing Incest

You must differentiate yourself to avoid marketing incest. You’ve got to offer something different to your customers, something unique and intriguing. Technically, this is known as “differentiation.”

This is the third article in the series to show the difference between value and price so you can present your irresistible offer

Six Costly Misconceptions About The Customer Journey

Six Costly Misconceptions About The Customer Journey

Know – Like – Trust – Try – Buy – Repeat – Refer

This is the second article in the series to show the difference between value and price so you can present your irresistible offer… You must be able to enter a conversation that is already going on in your prospective customer’s mind.

How To Avoid Five Advertising and PR Rip-offs!

How To Avoid Five Advertising and PR Rip-offs!

In order to show the difference between value and price so you can present your irresistible offer… You must be able to enter a conversation that is already going on in your prospective customer’s mind.

This is the first in the series of 6 articles